Grape Ape is a fictional purple-skinned, blonde-haired ape that first appeared in 1967 as the mascot for Pur Grape soda.
In 1986, Grape Ape became the mascot for Hi-C’s Super Juice beverages and later for “Purple Stuff” drinks in 1990.
His popularity has waned in recent years, but he still occasionally appears on some packaging to entice children to buy juice boxes with collectible stickers on them.