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How To Make Filters On Snapchat?

Written by:
Reviewed by: John Alexander
How To Make Filters On Snapchat?

We all know Snapchat is the ultimate app for creative and fun filters. And while they offer a ton of options, sometimes you just want to add your own touch to your snaps. That’s where knowing how to make your own filters comes in handy. With just a few simple steps, you can unleash your creativity and add a personalized touch to your snaps. In this article, we will guide you through the process of making filters on Snapchat, so you can get started on making your snaps stand out from the rest.

1. Introduction: What Are Snapchat Filters and How Do They Work?

Snapchat filters are a popular feature within the social media app that allow users to add fun and creative overlays on their photos and videos. From animal ears and noses to colorful graphics and special effects, these filters add a unique element of fun and personality to your Snapchat content.

Snapchat filters are created by professional artists and designers who have been commissioned by Snapchat. These filters are available to users for a limited time or can be permanently added to the filter library. Users can access them by swiping through the filter options on the bottom of their screen.

Snapchat uses augmented reality (AR) technology to create these filters. AR technology superimposes virtual elements onto the real world, creating an immersive and interactive experience for the user. Snapchat’s AR technology uses cameras and sensors to detect images on the screen and apply filters in real-time, allowing users to interact with the filters and experience them as if they were really there.

In the next sections, we will discuss how to make your own Snapchat filters and get them approved by Snapchat. We’ll also give you tips on how to design captivating filters that will engage and excite your audience. Let’s get started!

2. Creating Your Own Custom Snapchat Filter: Step-by-Step Guide

If you’re looking to elevate your Snapchat game, creating your own custom filter is a great way to do so. Not only will it give your Snaps a unique touch, but it also allows you to promote your brand or event to a wider audience. Here’s a step-by-step guide on how to create your own Snapchat filter:

Step 1: Choose a Design

The first step in creating your own Snapchat filter is to come up with a design. Your design should align with the theme of your event or brand and be visually engaging to your audience. You can choose to create your design using Snapchat’s own templates or work with a graphic designer to create a custom design.

Step 2: Choose Geographical Area and Timeframe

Once you’ve chosen your design, it’s time to select the geographical area and timeframe for your filter. You can choose to have your filter available in a specific location, say a specific event or venue, or make it available in a larger area. You can also choose the time frame for which you want your filter to be active.

Step 3: Choose Submission Type

After choosing your design and timeframe, you need to determine the type of submission you want to make. There are two basic types of submissions – community and on-demand. Community filters are not available for specific events or occasions but are available for all Snapchat users in the chosen geographic location. On-demand filters are custom filters that are created for specific events or occasions.

Step 4: Upload and Submit Your Design

The final step in creating your custom Snapchat filter is to upload and submit your design. Once you’ve chosen your submission type, you can upload your design and choose the timeframe and location for your filter. You’ll then be prompted to pay for your filter, and once payment is accepted, your filter will be submitted to Snapchat for approval.

Creating your own custom Snapchat filter is a great way to engage with your audience and promote your brand or event. By following these simple steps, you can create a filter that is both fun and engaging for your audience.

3. Design Tips for Crafting Engaging and Attractive Snapchat Filters

Snapchat filters are a great way to add extra oomph to your posts and stories. With their popularity soaring among the young generation, filters have emerged as a key aspect of social media marketing that help brands engage with their followers. To ensure the success of your Snapchat filters, it’s important to focus on the design factors that make them engaging and attractive to your target audience.

Keep it Simple and Eye-catching

When it comes to designing Snapchat filters, simplicity is key. You don’t want to overcomplicate things or create something that is too busy and overwhelming. Instead, focus on creating a filter that is eye-catching and easy to understand. A simple design that uses high-contrast colors and bold fonts can go a long way in catching the attention of your followers.

Experiment with Shapes and Stickers

Snapchat offers a wide variety of shapes and stickers to choose from when creating your filter. Finding the right combination of these elements can make your filter stand out from the crowd. You can use shapes to create interesting borders or add depth to your design. Stickers can also be utilized to add character and personality to your filter.

Keep Your Branding Consistent

While designing Snapchat filters, it is important to keep your branding consistent. Make sure your filter is aligned with your brand guidelines and logo design. Incorporating your brand colors or logo into your filter can help increase brand awareness and recognition.

In conclusion, designing a Snapchat filter requires creativity and a good understanding of your target audience. By keeping your design simple yet eye-catching, experimenting with shapes and stickers, and staying consistent with your branding, you can create an engaging and attractive filter that reflects your brand values.

4. How to Submit Your Snapchat Filter for Approval by Snapchat

Submitting your Snapchat filter for approval by Snapchat is an exciting process that allows you to share your creation with the world. Follow the below steps to ensure your filter is approved:

Step 1: Log in to Your Snapchat Account

To create a filter on Snapchat, you must have an account. Log in to your account and navigate to the settings menu. Under the settings menu, select “On-Demand Geofilters” and then select “Create A Filter”.

Step 2: Design Your Filter

The design process is key to creating a successful Snapchat filter. Ensure your filter conveys your message and is in line with your brand. Use an image editor of your choice, and download the filter template recommended by Snapchat. Import the design into the template and ensure that the design is correctly sized.

Step 3: Select a Geofence

Geofencing is a core component of Snapchat filters. Choose the location and radius for where you want the filter to be available. The cost of your filter will be determined by the location, duration, and size of your geofence.

Step 4: Submit for Review

Before submitting your filter, double-check that you have met all of Snapchat’s submission requirements. Submit your filter for review to Snapchat, and be patient as the review process can take up to 24 hours. Once approved, you can use and promote your filter.

Creating your own custom Snapchat filter can be a great way to increase brand visibility and engagement. Follow the above steps to ensure your filter is approved by Snapchat and remember to promote your filter after approval.

5. Marketing Your Snapchat Filter: Getting More Views and Engagement

After you’ve created your custom Snapchat filter, you want to make sure it’s getting as much visibility as possible. Here are some tips for marketing your filter and getting more views and engagement:

1. Share Your Filter on Social Media

One of the easiest ways to get your filter in front of more people is to share it on your social media channels. Make a post about your filter creation process and encourage your followers to use it. You can also ask your friends and family to share the filter with their networks.

2. Collaborate with Influencers

Collaborating with influencers is a great way to get your filter in front of a wider audience. Find influencers in your niche and offer them the chance to use your filter and share it with their followers. This can help to boost your reach and increase engagement.

3. Run a Paid Promotion

If you have a budget for marketing, running a paid promotion on Snapchat can help to get your filter in front of more people. Snapchat’s Ad Manager allows you to create targeted campaigns based on factors like age, location, and interests. This can be an effective way to reach your target audience and increase engagement with your filter.

4. Encourage User-Generated Content

Encouraging users to create and share content using your filter can help to increase engagement and visibility. You can ask users to share their experiences using your filter with a specific hashtag, and then repost the best content on your own channels. This can also help to build a community around your filter and increase its popularity over time.

By following these marketing tips, you’ll be able to increase the visibility and engagement of your Snapchat filter. Remember to track your metrics and adjust your strategy as needed to get the best results.

6. Frequently Asked Questions: Answering Common Questions About Snapchat Filters

Snapchat filters have become an inseparable part of the app, adding a fun and creative twist to snaps and stories. However, as with all new features, there are bound to be some questions and concerns. Here are some common queries about Snapchat filters.

How do I access Snapchat filters?

To access Snapchat filters, open the app and switch to the camera view. Then, swipe left or right on the screen to see the available filters. Some filters are location-based and may only be available in certain areas.

Can I make my own Snapchat filters?

Yes, you can make your own Snapchat filters using various tools and software. To submit your filter for approval by Snapchat, you need to design it according to the guidelines and requirements, which include size, format, and content.

How do I get my filter approved by Snapchat?

To get your filter approved by Snapchat, you need to submit it through the Snapchat Lens Studio website or app. Once you upload your filter, it will be reviewed by Snapchat’s team, which may take a few days or weeks. If your filter is approved, you will receive a notification and can start using it on your snaps and stories.

What are some common mistakes to avoid when designing Snapchat filters?

Some common mistakes to avoid when designing Snapchat filters include using copyrighted material, including logos or branding, using offensive or inappropriate content, not following the size and format guidelines, and creating filters that are too complicated or hard to understand. To ensure that your filter is approved and used by many people, make sure to design it creatively, simply, and relevantly.

By answering these frequently asked questions, we hope to clear up any doubts and help you make the most of Snapchat filters. Whether you are a casual user or a social media marketer, filters can add a lot of value and engagement to your snaps and stories. Be creative, be fun, and be visible with your Snapchat filters!

7. Conclusion: Why Snapchat Filters Are a Valuable Tool for Social Media Marketing

Snapchat filters have become an increasingly popular tool for social media marketers. These custom filters allow businesses to promote their brand in a unique and engaging way, reaching a wider audience through user-generated content. In this section, we will explore some of the key benefits of using Snapchat filters for marketing purposes.

Increased Brand Awareness

Snapchat filters offer a unique way for businesses to increase brand awareness. With the option to create custom filters, companies can incorporate their logo, brand colors, and messaging into a fun and interactive filter that users can share with their friends. This not only increases visibility but also provides an opportunity to generate user-generated content featuring the brand.

Engaging with Consumers

Snapchat filters provide a way for businesses to engage with their audience, creating a more personal connection. By creating fun and interactive filters, companies can encourage users to interact with their brand in a way that is both entertaining and memorable. This leads to increased engagement, brand loyalty, and ultimately, better ROI.

Cost-effective Advertising

Compared to traditional advertising methods, using Snapchat filters is a more cost-effective way of promoting a brand. With pricing starting as low as $5, companies of any size can create custom filters that are visually appealing and shareable. This allows for a wider reach and increased exposure without breaking the bank.

In conclusion, Snapchat filters are a valuable tool for social media marketing. By creating custom filters, businesses can increase brand awareness, engage with consumers, and do so in a cost-effective way. As Snapchat continues to evolve and millions of users engage with the platform each day, incorporating Snapchat filters into marketing strategies will become more vital to businesses looking to stay relevant and memorable.

People Also Ask

What are Snapchat filters?

Snapchat filters are overlays that can be added to your snaps, which make them more entertaining and creative. They can change the colors, add stickers, animate your snaps, and more.

How can I create my own Snapchat filter?

You can create your own custom Snapchat filter by using the website, After creating an account, you can select the type of filter you want, design it, and submit it for approval by Snapchat.

How much does it cost to create a Snapchat filter?

The price of a custom Snapchat filter varies depending on the size of the area you want to cover, the duration, and the location. The cost can range from $5 to $20 per square foot.

What are community filters on Snapchat?

Community filters are public filters created for specific geographic locations and events, which can be accessed by anyone in that area. They are free to use and can be created by anyone via the Snapchat website.

Can I use filters created by others on Snapchat?

Yes, you can use filters created by other Snapchat users. To find them, swipe left on the camera screen, and select the Explore button. Under the Community tab, you can browse and use filters created by other users.


Snapchat filters are a fun and creative way to enhance your snaps, and making them is easier than ever with the help of Snapchat’s snapkit. From custom designs to public community filters, Snapchat offers a wide variety of options for everyone to have fun. So, start creating your filters and share your snaps with your friends and family.

Albert Bair

Albert Bair

Content Writer
Born and bred in Charleston, West Virginia, I've turned my deep-rooted passion for storytelling into a fulfilling career as a content writer. With each keystroke, I aim to weave engaging narratives that resonate with my readers, here at Dude Asks. When I'm not lost in the world of words, you can find me exploring the great outdoors or curled up with a classic novel, always seeking inspiration for my next piece.

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