Recently heard about Heap which seems pretty cool, but I’m not sure if it would really be valuable, or simply another tool that I need to check. We are not at the point of using HubSpot/Marketo yet so Heap’s free plan could be a useful tool.
Do you use Heap? If so, what do you think?
If not, what analytics tool do you use and what are the pros/cons?
I have found Google Analytics to be incredibly user-friendly and comprehensive compared to other analytics platforms I have tried. It provides detailed insights into website traffic, user behavior, and performance metrics, making it an invaluable tool for optimizing digital marketing strategies.